Visitors to ritzcamera.com and boatersworld.com Can Now Receive Quick Answers to Their Questions, Around-the-Clock

phobo.com, a network of interactive websites including ritzcamera.com, boatersworld.com and ritzPIX.com, announced it has implemented AskIt.com's solution, the AskIt! system, to provide online customer service. Now visitors to phobo.com's network of websites will be able to get answers to their questions quickly and easily, 24-hours a day with a self-help service in an interactive FAQ format.

"Our top priority at phobo.com is ensuring that visitors to our online shopping websites can easily find what they are looking for and have a pleasant experience," said Andre Brysha, vice president and chief marketing officer of phobo.com. "The AskIt! system allows our customers to enrich their shopping experience by getting the help they need without having to wait or get off line."

When a question is asked on the network of sites using the AskIt! system, the most closely matching questions and answers appear. Most routine requests can be handled in this way. If the customer does not find a satisfactory answer, the question can be submitted to an expert at the site who responds with a relevant answer. The expert's answer becomes part of the system. In this way, AskIt! builds an ever-expanding database of helpful information.

"AskIt! will enable phobo.com to increase their customer service levels while reducing inbound e-mails and phone calls for basic information," stated Ken Shapiro, president of AskIt.com. "In addition, the information captured in the system's knowledgebase will allow phobo.com to gain valuable insight into their business and customers simply by tracking the questions that are asked."

About AskIt.com
AskIt.com, www.askit.com, is the first company providing affordable outsourced online customer service and support solutions targeted specifically to organizations seeking an easy to use and rapid to deploy solution for their Web sites or intranets. AskIt.com is backed by investors including internet.com Venture Partners III, part of the affiliated venture capital arm of internet.com Corporation (Nasdaq: INTM), the Internet Industry Portal.

AskIt.com's solution, the AskIt! system, allows companies to cost-effectively: reduce inbound emails and customer support costs up to 80%; increase customer service levels by offering 24x7 automated support; and, gain valuable insight into their businesses, AskIt's functionality includes: self-help; inbound and outbound email management tools; and, integration with live chat. AskIt.com customers include: Dean & Deluca, ritzcamera.com, Boater's World, The American Society for Association Executives, the American Institute of Graphic Arts, the New York New Media Association, BabyUniverse.com, and ActionGear.com. AskIt.com is a privately held company and is headquartered in New York. For additional information, contact info@askit.com or call (212)414.9590.

About phobo.com
phobo.com, Inc., www.phobo.com, is a network of interactive websites dedicated to providing a wide selection of leisure time products at the most competitive prices for the online shopper. The company's flagship site, www.ritzcamera.com and its sister sites, www.boatersworld.com and www.outerbanksoutfitters.com, are giants in their respective industries and make up phobo.com's core e-commerce business. Other sites include www.ritzPIX.com, www.fishingonly.com and www.boatingonly.com.

Source: phobo.com, Inc.
Contact: Christine Cassiano, Manager of Communications of phobo.com
949-442-0202
ccassiano@phobo.com; or Pat Ancipink, pat@askit.com,
or Valerie Moravek, valerie@askit.com, both of KeatingPR, 973-376-9300, for AskIt.com.